Top 10 Ways to Utilize Instagram in Real Estate

As a REALTOR®, I believe that every Real Estate professional should be on just about every social media platform available. One of the fastest growing social media sites to use in real estate and where I am most active in is Instagram What many agents don’t realize is that Instagram can be one of the most useful tools to grow their business…when used correctly. In this blog, we will explore the top 10 ways real estate agents can effectively utilize Instagram to boost their business and thrive in the competitive market.

Top 10 Ways to Utilize Instagram in Real Estate


  1. Striking Visual Content

Instagram is all about stunning visuals, making it perfect for showcasing properties. Invest in high-quality photography and create captivating posts that highlight the best features of each property. Use professional cameras or smartphones with good camera capabilities, and edit images for a polished look. Consider using a consistent colour palette and aesthetic to reinforce your brand identity.

  1. Engaging Stories

Instagram Stories offer a dynamic way to share content that disappears after 24 hours. Use this feature to share behind-the-scenes tours of properties, promote open houses, showcase client testimonials, or provide quick tips on home buying and selling. Interactive elements like polls, quizzes, and question stickers can also boost engagement. Sharing your daily and personal activities to build connection to your followers.

  1. Informative IGTV Videos

IGTV (Instagram TV) allows you to upload longer videos, making it ideal for in-depth property tours, neighbourhood spotlights, and expert interviews. Create educational videos on various real estate topics to position yourself as a knowledgeable industry expert and gain credibility with potential clients.

  1. Utilize Instagram Reels

Instagram Reels are short, engaging videos that are perfect for showcasing property highlights, presenting the local community, or even sharing tips and tricks related to real estate. Get creative and use music, captions, and effects to grab viewers’ attention.

  1. Instagram Live for Virtual Tours

Host live virtual tours of properties to reach a broader audience and provide real-time interactions. Potential buyers can ask questions, request specific views, and get a better feel for the property—all from the comfort of their own homes.

  1. Real Estate Tips and Advice

Establish yourself as a thought leader by sharing valuable real estate tips, industry insights, and market trends. Me and the Yerxa Team have started this informative project where we provide informative content for followers looking to buy or sell homes and seeking professional guidance.

  1. Showcasing Success Stories

Share success stories of satisfied clients and their journey in finding their dream home. These testimonials can build trust and credibility, encouraging potential clients to consider your services.

  1. Collaborate with Local Influencers

Partner with local influencers or businesses to expand your reach and tap into their follower base. Collaborations can include property tours, joint IG Lives, or endorsements, adding authenticity to your brand.

  1. Use Relevant Hashtags

Utilize relevant real estate and location-specific hashtags to increase the visibility of your posts. Research popular hashtags within your niche and community to reach potential buyers and sellers.

  1. Engage with Your Audience

Lastly, engage with your followers regularly by responding to comments, direct messages, and engaging with their content. Building strong relationships with your audience can lead to word-of-mouth referrals and long-term client loyalty.


Instagram is a valuable platform that can significantly impact your real estate business when used strategically. By focusing on creating compelling visual content, sharing informative posts, and engaging with your audience, you can establish a strong online presence and attract potential clients to your services. Embrace the power of Instagram and watch your real estate endeavors flourish in the digital landscape.


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