The Power of Social Media in Marketing Properties

Being in the the Real Estate Industry for several years, I’ve learned that social media can be a powerful tool for marketing properties. Whether you’re selling a starter home or a luxury estate, social media platforms like Facebook and Instagram can help you reach a wider audience and generate more leads.

Social Media

In this blog post, I’ll share some tips on how to use social media to market your property effectively. I’ll also share some personal experiences from my real estate career to better understand how these strategies can work in the real world.


Social Media Tips


  • Tip #1: Use High-Quality Photos and Videos

One of the most important aspects of marketing a property on social media is using high-quality photos and videos. This is your chance to showcase the property and make it look as attractive as possible. Take the time to hire a professional photographer or videographer who can capture your property in the best light.

Throughout my career, I’ve seen firsthand how high-quality visuals can make a big difference in attracting potential buyers. I once had a listing that wasn’t getting much attention until I hired a professional photographer to take some photos. Once I posted the new photos on social media, I received several inquiries and ended up selling the property faster.

  • Tip #2: Know Your Target Audience

Another important aspect of marketing on social media is knowing your target audience. Who are you trying to reach with your posts? Are you targeting first-time homebuyers, families, or investors? Once you know your target audience, you can tailor your posts to their interests and needs.

For example, if you’re targeting families, you might post photos and videos that showcase the property’s family-friendly features, such as a spacious backyard or a playroom. On the other hand, if you’re targeting investors, you might focus on the property’s potential for rental income and appreciation.

Knowing my target audience can help generate more leads and close more deals. I once had a listing that I knew would appeal to investors. I created a video tour of the property that highlighted its potential for rental income, and I shared it on social media targeting local real estate investment groups. Within a few days, I received several inquiries from interested investors and ended up closing the deal.

  • Tip #3: Engage with Your Followers

Don’t forget to engage with your followers on social media. This means responding to comments, answering questions, and providing helpful information. Engaging with your followers can help you build relationships and establish trust, which can ultimately lead to more business.

Engaging with my followers has helped me generate more leads, referrals and expand my network. I had several clients who found me on social media and reached out to ask some questions about the local real estate market. I responded promptly and provided some helpful information. Even though the client wasn’t ready to buy or sell at the time, they remembered my helpfulness and ended up referring several friends to me.

  • Tip #4: Adding Personal Posts to Your Social Media

In a crowded real estate market, adding personal posts to your social media can help you stand out from other REALTORS® who only post about their listings or industry-related content. By sharing personal posts, such as photos of your family, pets, hobbies, or travels, you can show your audience that you’re more than just a salesperson. You’re a real person with interests, passions, and a life outside of work. This can make you more relatable and approachable to potential clients.

Personal posts can help you showcase your personality, values, and unique selling proposition. When you share personal posts, you’re giving your audience a glimpse into your personal life and showing them that you’re trustworthy, authentic, and transparent. This can go a long way in building trust with potential clients, who are more likely to do business with someone they feel they know and trust.

  • Tip #5: Leverage Social Media Advertising

Paid social media advertising can be a great way to reach a wider audience and target specific demographics. Consider running ads that showcase your property to people who are interested in real estate, or use retargeting ads to show your property to people who have previously interacted with your content.


Social media is a powerful tool for marketing your property, but it’s important to use it effectively. By choosing the right platforms, highlighting your property’s best features, engaging with your audience, leveraging social media advertising, and collaborating with influencers, you can increase your chances of closing the sale and helping your clients achieve their real estate goals. Good luck, and happy selling!


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